Home of the Badass Lady Gang: A running movement connecting women and redefining what strength looks and feels like.




That’s me. Kelly Roberts. This is one of the few photos where I’m not smiling or cracking a joke. I look intimidating…right? Welcome to She Can & She Did.

In 2013, I started a blog called Run, Selfie, Repeat and had no idea what the hell I was doing. I had just gone viral for taking selfies with "hot guys" behind me while I tried to survive a half marathon. Despite the fact that I was the self proclaimed former President of the "I f*cking hate running club", I launched a running blog called Run, Selfie, Repeat.

A lot happened in a very short four years: I met the royals, went from “I don’t think I’m a runner” to a 3 hour and 41 minute marathoner(!!!) running down self-doubt and fear along the way, started the #SportsBraSquad, landed the cover of Women’s Running Magazine(!!!), and saw thousands of badass women cross their very first finish lines.

All my life, the health and fitness industry showed me how strength is supposed to look, and it never looked like me. I never saw women with my body type represented as strong and today, I call bullshit because strength doesn’t have a look. Health isn’t a look, it’s a lifestyle.


Inclusion and representation matters. It’s because of our stories that we’re seeing women of all different shapes, sizes, and ages as strong.

If you have a story of how running helped you thrive, survive, or become empowered, share it. Share your voice with the Badass Lady Gang because when we can see ourselves in the stories of others, our perceptions change. We start to believe that we aren’t an ‘other’ or alone like we had once thought. That we too are capable of making impossible possible as well.

The future isn’t just female, it’s strong, smart, emboldened, united, driven, funny, and ambitious as hell. 


Founder of She Can & She Did (formerly known as Run, Selfie, Repeat)



Rock your #BadassLadyGang pride with BALG merch!


BALG Athletic shirts and Tank tops

This is what strength looks like athletic shirts & tanks

F*ck Dieting Pocket T-Shirts


Coaching & training plans

Getting ready to run your first 5K, 10K, half marathon or marathon? Or are you hoping to run your personal best and get the most out of your training journey? Let's make your crazy goal a reality! As an RRCA certified running coach, I offer three different types of training to help you run down your goals:

1. Basic training plans.

2. Comprehensive training journals.

3. One on One Coaching.

My plans and journals don’t just build strength and endurance. We will spend weeks looking within, embracing challenges, and reflecting on the way we see and talk about ourselves. By investing in coaching or my training journal, you won’t just cross a finish line, you’ll walk away with a rock solid belief in yourself, what you’re capable of, and how to power through anything that stands in your way.

So what are you waiting for? Let's run down your goals together!

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Now in over 50 cities around the world, the Badass Lady Gang is free global movement connecting women who are getting active in ways that empower them & REDEFINING WHAT STRENGTH LOOKS LIKE.

Never run a day in your life? COME RUN WITH US.

Feeling unmotivated or alone? COME RUN WITH US.

Have a fear of being left behind because of your pace? COME RUN WITH US.

Need an escape from the stresses of everyday life? COME RUN WITH US.

Struggling to find friends and meaningful relationships? COME RUN WITH US.

Do you hate running and working out? RUN WITH US.

Submit your Story!

You don't have to be a fancy pants writer to share your story!

She Can & She Did is a place for women of all walks of life to discuss and question the world we live in.

It's our hope that by giving women of all walks of life a chance to see themselves in the good, the bad, and the ugly in the stories of other women that we will elevate new perspectives and create new communities that will help women kick ass and take names. 



The Run, Selfie, Repeat Podcast

Get inspired to step outside your comfort zone with the Run, Selfie, Repeat podcast! These short 10-20 minute pep talks cover everything from living with grief to overcoming failure.  


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Health is not a look, it's a lifestyle.